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- Embrace social media. It’s cheap and easy once you’ve defined your target audience. Social media is always changing, so stay in the loop.
- Learn about and implement Search Engine Optimization (SEO) techniques.
- Develop a business website that is professional and appropriate for showcasing your business. There are costs for domain names, but the benefits can far outweigh the costs.
- Keep your website up to date on a regular daily / weekly basis.
- Create a mass email marketing campaign for clients that want to receive specials or updates.
- Develop and send press releases and post to your website.
- Negotiate your products / services as a stream for free advertising.
- Consider sponsorships in exchange for your product or service.
- Ask customers for referrals.
