• Be innovative and find a market poised for growth. Develop a product or find a solution for an unmet need. It is better to focus on a specific audience rather than to generalize. 
  • Have a good value proposition that illustrates why your company is the best choice over your competitors, and commit to it.
  • Must be flexible with your product and business ideas, small changes can catapult you to success.
  • Find ways to be better, faster, or cheaper while maintaining product integrity.
  • Having a good business plan will attract investors. Finding an investor with your same vision alignment can take a long time, so be patient.
  • Get feedback from your customers and business mentors; they will give important feedback to help your business succeed.
  • Don’t underestimate the competition – stay hungry. Anticipate the modifications your competition will make to stay completive.