Create Value

• Don’t focus on giving discounts but on adding value to drive in new customers.
• Don’t over-promise and underperform, it will tarnish your business’s reputation quickly. 
• Don’t become complacent; always have a creative mindset about your company. Find ways to continuously have an edge over the competition. 
• Remember that others can help as well, so be willing to hear about new ideas and approaches that will support your company’s growth effort.
• Don’t try to add value by offering services / products outside of the company’s core business focus.  In business it is better to be a master of your craft than a jack of all trades.