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- Define and know your target market.
- Be a problem solver: your product or service has to answer the needs of your customers to add value.
- Continuously research your target audience and always keep them in mind when making critical decisions.
- Don’t make assumptions from personal knowledge or experience about your customers; talk to them and find out what their preferences are to be deliver better results.
- Profile your customers to help you develop targeted marketing plans.
- Reward repeat customers through discounts or promotions.
